Key & Eagle Digital Media is the latest company to join North Wales Crusaders’ family of partners ahead of the 2021 campaign, becoming the club’s official digital media partner in a long-term, four-year deal.


The Cheshire-based firm, which works with governing bodies and sports teams around the world, will provide a range of skills and expertise to help Crusaders continue to develop their off-field product.

The deal will see Crusaders media manager Ryan Gould work closely with Key & Eagle to deliver the club’s marketing strategy and campaigns. Key & Eagle will also develop a brand-new website and app for Crusaders and a suite of resources, such as social media graphics and other branding, as the club looks to grow its online presence further.

Crusaders chief executive Andy Moulsdale said: “Key & Eagle has done some brilliant work with other professional clubs across a number of different sports.

“We’re really keen to encourage younger fans to come and watch Crusaders so the new website and app will be really useful for us as a club, making it far easier to engage with those audiences.

“The pandemic has been really tough for everyone and many of us have missed live sport.

“We can’t wait to welcome back our fans and we want to grow our attendances so more people can enjoy the great entertainment we’ll be offering.

“This partnership with Key & Eagle, providing a chance to refresh our website and some of our other work, will no doubt help us do that.”

Simon Bailey, co-founder of Key & Eagle Digital Media, added: “From the moment we spoke with Andy and Ryan, we found their vision of how they want to move Crusaders forward and engage with a whole new generation of fans refreshing and it’s certainly something we feel we can help with.

“The new website and app, powered by Key & Eagle, will help the club to engage with a new audience, while giving current fans a digital platform to be proud of.”